PPG Global Color Leadership
Color is like oxygen. Its presence is so pervasive that most of us rarely think about it. Yet those who do, realize that knowledge about color—its use, its formulation, its application, even its impact on human psychology—is fundamental to the fortunes of countless businesses in industries ranging from fashion, appliances and consumer electronics to architecture, aerospace and the automotive world.
While difficult to quantify, it is likely that, as one of the world’s largest coatings companies, PPG produces more colors that are coated on more surfaces than any company in the world. In addition to making color knowledge essential to our business, maintaining that level of industry leadership drives us to anticipate the future of color and to communicate those insights to the world as well.
Bringing the world's leading color experts together
At PPG, we enlist global color experts from different industries we serve, including automotive, aerospace, architectural, and consumer electronics to monitor the global, regional and cultural factors that influence color preference. Utilizing their expertise and fact-driven intelligence about color derived from decades of outside research and internal observation, they develop color trend guidance based on current macro trends across industries and consumer preferences.
Turning our color expertise into action—and value for you
The result is a unique ability to fulfill two critical, highly related customer demands. The first is to grasp the knowledge we collect and to present it to the world in the form of annual global color forecasting that is unmatched in scope and accuracy throughout our industry.
The second is to translate the wisdom from these forecasts into real value for automotive original equipment manufacturers (OEMs) and product designers. And how do we do that? By offering them access to an unrivaled team of color stylists and chemists who help design color palettes that satisfy the fickle and ever-changing color and style demands of their customers from year to year and from one generation to the next.
