Sustainably Advantaged Products
![Spraying PPG sustainable yellow coating onto parts in a spray booth](https://assets-eu-01.kc-usercontent.com:443/cce44467-0106-013b-6c0b-26132a361492/b2b0e8f7-3b38-49ea-ac30-52804e38a213/sustainably-advantaged-products-1312x440.jpg)
PPG has been providing customers with innovative paints, coatings and specialty materials for more than 140 years. We're continuing to partner with our customers to develop new products and find new uses for our existing products to help meet their greatest challenges.
Sustainably advantaged product sales
As % of total sales
![](https://assets-eu-01.kc-usercontent.com:443/cce44467-0106-013b-6c0b-26132a361492/c2f8c896-e1d3-4963-9800-cad02b889e9a/sustainably-advantaged-product-sales-chart.png)
In 2023, we made significant advances in our approach to developing products that are both commercially viable and sustainably advantaged. Sustainably advantaged products are identified using PPG's internal methodology that validates product attributes and their contribution towards the UN Sustainable Development Goals.
We are on track to meet our 2030 goal, with 44% of sales coming from sustainably advantaged products in 2023. The increase in sales was driven by a combination of customer interest in more sustainable solutions, adding TIKKURILA® products into our scoring process, and a more thorough review of existing product data. Our sustainability team has now evaluated 180,000 PPG products against our sustainably advantaged product methodology.
One of our most impactful changes in 2023 was improving the way that we track sustainably advantaged products in our development pipeline. We added additional touchpoints in the R&D process, reviewing each product multiple times as it passes development milestones. Evaluating innovative, differentiated technology more frequently ensures that we are developing a sustainably advantaged product portfolio that fits our customers' needs and helps us invest resources in developing the right products. We also continually monitor to ensure that a percentage of our R&D pipeline meets our sustainably advantaged product methodology. This helps our researchers focus their efforts on products that align with our enterprise growth strategy and meet our customers' sustainability needs.
For more information about how we approach sustainably advantaged product methodology, see below.