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CoatingsTech asked several industry experts for their thoughts on the traffic paint and road markings market. Topics included the current state of the market and the commercial and technical challenges facing the industry. They also remark on exciting technical developments and new products, the role of sustainability, and provide their thoughts on the potential future for the segment.

KC Greenly, center, places a red color panel as Seth Haagan, left, Jerry, right, and other workers help with the reconstruction of Missoula's downtown rainbow crosswalk at the intersection of East Pine Street and North Pattee Street on Wednesday. The group of contractors said they were hired by a private group not affiliated with the city to remodel the colorful crosswalk after numerous years of wear and tear. The workers said the private group gathers funds to reconstruct the crosswalk every three years.

Ed Baiden, who heads PPG’s traffic solution business, calls it “the beauty of our system in the U.S.” that each state has its own shade of yellow paint for road markings. “There’s a Kentucky yellow, a Pennsylvania yellow, an Iowa yellow,” Mr. Baiden said.