PPG: Always Leading the Business of Color

PPG color experts during a global color forecasting workshop

PPG is a global leader in color, with a long history of providing innovative color solutions to customers in a variety of industries including automotive, architectural, consumer products and aerospace.

We help customers generate color ideas by taking into account social and cultural trends. Our colors coat a wide range of materials and surfaces, shorten development cycles, and bring more desirable products to market - faster and better looking.

We are committed to helping our customers create products that stand out in the marketplace and make a lasting impression. Our color experts are constantly monitoring global trends and developing new color palettes to meet the needs of our customers.

Global Color Experts: Forecasting Trends

Wei Xue, a PPG employee within our Industrial Coatings business, and a color expert

Wei Xue: Foreseeing color trends over the world

Wei Xue, our color design manager, Industrial Coatings, has been instrumental in establishing our company’s dominance in color trends and forecasts across various sectors.

Julio Bueno, a PPG employee within our Automotive Refinish Coatings business, next to PPG MoonWalk paint mixing machine

Julio Bueno: Popularizing innovative tools in Brazilian paint shops

Hear from Julio Bueno how PPG MoonWalk® revolutionizes auto refinishing with automated, precision color mixing – enhancing accuracy, efficiency, and workforce engagement.

Introducing PPG’s 2025 Color of the Year: Purple Basil

As a purple, it’s warm enough to be inviting but cool enough to create an air of mystery.

Our 2025 Color of the Year is Purple Basil. Purple Basil (PPG1046-7) is a refreshingly bold yet soothing dusty violet hue that represents adaptability in times of change. Also known as Amethyst Shadow and Acia Berry in certain European markets, the shade is part of PPG’s 2025 “Kinetic” global color theme, which includes four distinct color palettes.

“As consumers embrace an unprecedented period of newness, movement is a distinct global theme shaping design trends in numerous industries,” said Vanessa Peterson, PPG global color styling lead, consumer products, Industrial Coatings. “The Kinetic color theme reflects the need for self-reliance in a fast-paced world. It also highlights the interplay between nature and science that is driving innovation, and the influence of new tools like artificial intelligence that are fostering boundless creativity.”